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Human vs. Machine: working together in harmony?
Machine learning and Artificial Intelligence are almost always a consideration in the field of social social media analysis because as a big data source, many believe that the only way to leverage big data is to use AI. In this talk, Gaelle provides a view of why human analysis is still key when trying to research consumers through social media conversations and argue why we are in an age of IA (Intelligence Augmentation) rather than pure Artificial Intelligence.