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Re-Envisioning Dial Testing in the World of Online Research
Here’s the thing about effective market research methodologies… while technology evolves and new approaches are introduced, a methodology that has proven its worth, persists. Moreover, the introduction of new technologies can broaden the application of a tried-and-true methodology. Case-in-point dial testing—once confined to traditional focus group settings, is now finding its place in the online research world. In this presentation, Dialsmith Vice President Eric Alzuhn will detail how this methodology is being used effectively online to capture second-by-second, in-the-moment feedback on anything from 30-second commercials to full-length television pilots and everything in-between, and preview where the technology is headed.