Click here to access the slides
Single Survey Design for Online and Offline Research
Focusing on the mode of connecting with the participants is so 2001. They key to success is to have a single survey experience, something that is inherently people focused. Technology is at the center of this “seamless” or single survey experience as it provides a consistent survey look and feel across channels as well as enabling the completion of the same survey online and offline with a single survey link or URL. Miguel will explain the value of a single survey for online and offline research at both the strategic and tactical level – and provide practical examples and useful tips.