Click here to access the slides
Everyone’s a film maker, make sure you catch the show
Video being used in research isn’t new, but the rise of automation and the adoption of AI has changed the game for how video can be used. Unstructured data is turned into something that can be quantified and easily analyzed and has moved beyond just understanding ‘what’ people are saying. We provide you with the insider’s view, including practical case studies, of how video is currently being used in market research to great effect and ‘fast forward’ to what the future holds – this is just the beginning.