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Making Grid Questions Mobile Friendly – An Impossible Dream?
With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with greater simplicity while maintaining high validity. Grid questions are used routinely in online surveys when researchers want to assess multiple items using the same response format, but they can be very problematic for mobile display. This presentation reviews a number of options for redesign, including new presentation formats and improving measurement by improving response formats. This presentation will provide evidence-based recommendations to help transition your grid questions to be more respondent friendly and smartphone friendly.