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A New Roadmap for Insight Management
Summarising 15 years’ work on Insight best practice, this presentation will propose a lens through which all senior leaders should view Insight capability in large organisations. The Insight Roadmap comprises 8 Territories and 32 Areas, and we will share information about the things Insight teams tend to be good at or poor at, as revealed in the IMA’s Insight Benchmarking with a host of household names in the UK, North America and elsewhere.