Putting the ‘Qual’ in Qualitative
28 March 2012
| Speaker | Session | Watch | Slides |
|---|---|---|---|
| Sue Bell | How to do discourse analysis: a case study | Watch → | Slides |
| Jean Fasching | Marketing Through Intermediaries: Simulated Conversations Put You In the Room | Watch → | Slides |
| Dan Foreman | Sensory Inspiration! | Watch → | Slides |
| Jeffrey Henning | Structuring Qualitative Results for Maximum Impact in Concept Testing | Watch → | Slides |
| Ray Poynter | Qualitative Analysis : An Introduction and Overview | Watch → | Slides |
| Siamack Salari | Mobile qualitative research: misunderstandings and miscommunications | Watch → | Slides |
| Christine Tchoumba | Why the Deepest Insights Play Hard to Get | Watch → | Slides |
| Anouk Willems | How to bring qualitative research results to life within the company | Watch → | Slides |
| Michele Zwillinger | Laddering Up to New Product Success – A Case Study | Watch → | Slides |