To remain relevant market research needs to expand its boundaries to embrace new fields, especially those of data scientists. In this presentation Joaquim Bretcha, the new President of ESOMAR, will outline his vision of creating bridges between practices.
Video & SlidesDisinformation – The Game Changer in Market Research and Brand CommunicationDisinformation achieved its goal. It shook faith in official sources, and destabilized conventional forms of communication. One would…6 March 2019
Video & SlidesArtificial Intelligence, or Real Prejudice?Many of us know the bias that exists in the real world, especially when it comes to understanding…6 March 2019
Video & SlidesOur expert tips to decode hyper-connected consumers’ expectationsIn our increasingly digital society, Market Research must stay connected to people. Strategir developed a mobile app for…6 March 2019
Video & SlidesHe blew it.” Did he make a mistake that led to failure? Or are we learning how he created a beautiful glass vase? Context is everything.A depth of understanding comes from having multiple pieces of information. Insights come from how you connect those…6 March 2019
BlogMarket Research Skills and Training Study 2018 ReportPosted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research…8 August 2018
BlogESOMAR Elections for Council and PresidentAs you may have heard, ESOMAR is re-running the elections for President and Council, following irregularities with the…22 February 2023By continuing to use the site, you agree to the use of cookies. more information
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