Brand Curation: Envisioning the Future of Meaning-Driven Brands
- Martina Olbertova, Brand Curator
‘Brand Curation: Envisioning the Future of Meaning-Driven Brands’
Martina will share her view on the brands of future driven by meaning. The presentation introduces a new approach named ‘brand curation’ that focuses on fixing the gaps across brand management process, where the meaning gets usually lost, with the view to help brand managers cut down on the ubiquitous marketing clutter and brand fragmentation we face every day.
