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Innovating with Impact – Amap: Attributes Mapping (AMap) to shorten NPD timelines
Our FMCG client faced a challenge – how to adapt, develop and future-proof their product in an ever-changing category.
We set traditional methods aside and approached it from a different perspective to explore ALL product design attributes that R&D teams need to focus on to deliver superiority. Using an innovate A-Map methodology, we developed a participant-centric, gamified, fast-paced approach – tapping into system 1 and system 2 thinking and delivered an unprecedented set of design rules to significantly shorten the PD lifecycle. In this session, we share precisely how we achieved it – practical lessons to help clients achieve their goals.
