Signals from the future: emerging methods in product experience insights

Access the slides by clicking here.

Access the slides by clicking here.

Alexandra Kuzmina, Futurist and Researcher with Nova-MMR
Signals from the future: emerging methods in product experience insights
This session explores how product experience insights can embed futures thinking to stay ahead of profound shifts in technology and human behaviour. From voice-enabled chatbot surveys and virtual moderators to AI Personas enriched with dynamic data, emerging tools are reshaping how we engage consumers and leverage insights. By spotting signals of change and imagining plausible futures, we can prepare for disruption and uncover new opportunities for growth and innovation.

All recordings

Related

The state of Insights and ResearchVideo & SlidesThe state of Insights and ResearchThe state of Insights and Research Ray will present the results of the fifth wave of the NewMR…25 June 2025The Future in Focus – January 2024Video & SlidesThe Future in Focus – January 2024Join Ray Poynter, Lisa Wilding-Brown, and Alexandra Kuzmina, as we investigate key topics for insights and research, including:…2 February 2024The Future in FocusVideo & SlidesThe Future in FocusJoin our panel of experts as we explore: - Synthetic Data, what is it, and what are the…21 November 2023Tech for tech’s sake? Learnings from experiments with AI in consumer researchVideo & SlidesTech for tech’s sake? Learnings from experiments with AI in consumer researchMMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole…15 June 2023

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close