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Why research briefs are like takeaway food
As research and insight professionals, we often spend a lot of time creating or responding to briefs. In this different take on the briefing process, this presentation will challenge us to think about briefing for MRX projects in new and different ways, including:
• Challenging the need to answer all aspects of the brief
• How to remain open-minded as to the direction the final results and insights may take, and
• Embracing a mix of approaches or methodologies
