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Beyond Market Research: The declining use of the word Market Research and how the sector can adapt
Although the term is well established as an industry definition its use and meaning have become increasingly contested. This presentation will bring together a range of sources and research that reflects key stakeholders in MRX, including research agencies, academics and data on wider use of the term. The research was conducted by Jake Pryszlak in conjunction with his Research Geek blog that will prove a valuable asset and learning for the sector to move forward. The presentation will showcase recent results and explore how agencies are moving beyond MRX to generate value and broader economic superiority.
