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The Who, What, Why and When of 2019’s Consumers
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
– Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
– Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
– Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
