COPY, COPY, COPY – Mark Earls

This 45 minute webinar provides a preview into the ideas at the heart of Mark’s new book. Previous books by Mark and colleagues have argued that copying is a central heuristic in human decision making of all sorts and the key mechanic behind the spread of ideas and behaviour. CopyCopyCopy applies this lens to the business of innovation and insights.

Big questions that emerge include:
1) How to move from the Singular to seeing problems as “kinda” things
2) How to use Kinda questions to find new and interesting solutions to copy from far, far away.
3) Examples include Elvis, the British Olympic Cycling team and Great Ormond Street Hospital.