Charlotte Wilkinson, Founder of Hello Sister, Singapore, shares why it’s important for brands to understand and support women, particularly as more and more female consumers control the household decision making process, and a 1/3 of the global economy. Charlotte also shares the results of her research when it comes to women and their thoughts on branding and advertising.
Video & SlidesThe future of research reporting – A client-side perspectiveRecent studies conducted by NewMR have indicated the quality gap in perceptions between market research report creators vs.…19 March 2020
Video & SlidesMemories of the Future: Foresight Driven InnovationIn disruptive times organisations cannot afford to be reactive. Instead we need foresight driven innovation i.e. more thoughtful…19 March 2020
Video & SlidesIs this the death of customer satisfaction surveys for Government?Government agencies continue to spend significant amounts on primary data collection to explore customer or client satisfaction at…18 March 2020
Video & Slides5G: The Research Dream ScenarioIn this presentation Navin Williams, CEO of MobileMeasure in China, discusses the emergence of 5G technology and how…18 March 2020
BlogAI Moderation in Pharma: IDIs with B2B Healthcare Experts in DaysWhen a new pain relief product sees a slower-than-expected start, there’s no time to wait for traditional research…16 September 2025
BlogThe Future of QualLast week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin…22 May 2025By continuing to use the site, you agree to the use of cookies. more information
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