Reg Baker is Executive Director of the Marketing Research Institute International (MRII), a non-profit organization that develops the content for The Principles of Market Research and related online continuing education courses offered through the University of Georgia. He also works as a consultant to ESOMAR’s Professional Standards Committee. Prior to his retirement in 2012, Reg was President and Chief Operating Office of Market Strategies International, a US-based custom research company. Before joining Market Strategies he was Vice President for Research Services at NORC at the University of Chicago. He lives and works in Ann Arbor, MI.
Reg Baker
