CEO Potentiate
Peter Harris helps brands build authentic customer relationships through technology. Pioneering customer intelligence since 2010, Peter Harris led Vision Critical Asia Pacific to become the largest customer intelligence software provider, supporting over 140 customer-led brands, in Asia Pacific such as Telstra, Adobe and Cathay Pacific. With deep roots in research and strategy, Peter has championed the future of research and technology across his leadership roles at prominent research organisations, including AMSRS, APRC and GRBN. Peter is an active Fellow of both the Australia Marketing Institute and Australian Market and Social Research Society.