Nikki is a spirited and intuitive researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. Nikki sits on the Board of the AQR (Association of Qualitative Research) and is also a member of the ESOMAR Council (as Vice President). In addition, she has been presenting on topics like agile qualitative research, linguistics and DEI (diversity, equality and inclusion) for over 15 years.
Nikki Lavoie
