Digital Strategist, Digital Marketing consultant, Semiotician
A data-driven approach has always guided my efforts to support creative works. I start from a semiotic point of view to analyse human matters (social, cultural trends).
Specialised in Semiotics and Brand Positioning, I use both kinds of approaches to help several companies analyse and understand competitive scenarios, while ensuring consistency in their digital content strategy.
Different types of knowledge entail different types of approaches and methodologies. If we are all linked to each other, then the types of knowledge that we have must be linked to each other too.