Neil helps build cultural sense for brands and businesses through deeper understanding of the emotional, experiential and cultural drivers of human behaviour. Neil is Managing Partner of TapestryWorks, founded in 2010, and also a Fellow at the Institute on Asian Consumer Insight, hosted by NTU. He is the author of Brand esSense, published by Kogan Page in 2013 and a regular writer, speaker and trainer on culture, psychology and brand stories. He has lived in the UK, Indonesia, China and Singapore and works across Asia and beyond.
Neil Gains
Presentations
- Less is More: Delivering Value (Not Just Reams of Data From Your Research)
- Visualizing emotions: Measuring motivations simply, quickly and intuitively
- Do Western brands understand the needs of Muslim women in SE Asia?
- Finding the Right Emotions: A picture paints a thousand words
- Film, Co-Creation and Story: Making Insights Emotional and Impactful
- Asking Questions Without Asking The Question
- Star Wars, Story and Market Research
- Less is More: Getting Value (Not Just Reams of Data) From Your Research