Mike founded Green Bird Consultants at the end of 2019 after spending 35 years in the research industry working in large agencies and small consultancies across operations, sales and strategy roles. His most recent time spent preceding this was at Kantar looking at utilising newer technologies to create and enhance their UK business offer. Mike has continued on this latter path with Green Bird Consultants and is passionate about behavioural data and the possibilities it brings to insights. At Green Bird Consultants he works with location data to help understand travel patterns, visitor flow and physical advertising placement. Alongside this Mike also draws on his career in Operations to help companies work out how they can create efficient business processes and leveraging the right tools to enable better production and delivery of insights.
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