President, Ipsos Social Media Exchange, NA
Menaka is a seasoned digital and social media expert with over 16 years experience in online communities and brand strategy. A true pioneer in the field, she has has authored papers and spoken extensively at conferences about how to leverage consumer engagement and insights to make better business decisions. Before joining Ipsos, Menaka worked at Passenger Inc., where she developed the foundational processes and best practices for online community strategy and management. She has helped build and advise on North American and global solutions for clients across multiple categories including Media, Technology, CPG, Financial Services and Retail. For the past five years, she has been focused on growing the Social Media Exchange practice at Ipsos, with an emphasis on innovative applications and strategic best practices for using communities and social intelligence to impact business growth.