As the Global Head of Innovation Strategy at MMR Research Worldwide, Luisa is responsible for ensuring MMR offers world-class solutions to meet changing client needs. She links Nova (MMR’s tech innovation hub), data sciences teams, and researchers to prioritize and accelerate tools that will truly make a difference, particularly to support FMCG brands with product development and testing (MMR’s heartland). With an eye on the future, Luisa actively contributes to future-proofing the organization, as reflected in her role on the Strategic Leadership Team at MMR. Building on 20 years experience in consumer and sensory research but embracing change to realise opportunities afforded by technology to drive better connection with consumers and deliver more compelling insights.
Luisa Gibbons
