Katrina has worked tirelessly since 2003 to build a female-focused, full-service qualitative consultancy which specializes in creating client customized design by combining methodologies from traditional in-person research with online and mobile approaches.
Gaining an overall picture of a consumer’s world is a key factor to Katrina’s and her company’s success. She has developed an impressive range of verticals and focused KNow’s studies on how products, services and industries interact with participants’ lives.
Katrina is proud to have made KNow Research a certified member WBENC as well as being a champion of women in and out of the insights community. She was recently awarded the IPC Laureate certification at the Insights Association Conference in April 2022.