Josephine Hansom
Gen Z Expert and Market Research Society Board Member
Josephine is the Chair of the Market Research Society ED&I Council and a member if its Board. She is passionate about making the research industry a welcoming place and the research it conducts as representative as possible.
As a researcher Josephine has focused on understanding Gen Z and Millennials for the last decade and before that she was a social researcher working for central and local government clients. She is a mixed methods researcher which allows her to focus on the identifying insights that deliver change.
Josephine is a regular on the conference circuit, sharing her take on young people and a co-host of the MRSpride podcast – OUTsights – which highlights community issues and role models to industry colleagues. Josephine recently gave evidence at the House of Lords enquiry into the future of news and was made a fellow of the Market Research Society in 2022.