John Bird’s the name, market research his game.
A whiz on norms, and insight reporting platforms.
With Frito-Lay and PepsiCo in his tale,
At Kantar/TNS, his skills did prevail.
B2B, B2C, in lands far and wide,
Seventy countries, he’s taken in stride.
Retail Insights, Product Ideas, oh what fun,
Ads and Brands, he’s handled each one.
Through Infotools, he’ll spruce things up a bit,
From old dusty binders to Harmoni’s bright kit.
A modern SaaS wonder, with fair or stormy data you’ll play,
Makes survey reporting like a bright sunny day!