Isabelle Goisbault is the Deputy Managing Director of Strategir, in charge of R&D.
With 30 years of experience in international research, Isabelle is a “pure research product” with solid expertise in mix optimisation, simulated test markets, U&As and shopper research. Isabelle is also leading the development of virtual reality as an integrated way to do research at Strategir by connecting consumers to the first moment of truth, a crucial element for new product development launch. The latest 360° virtual immersion approach has been awarded twice by the French marketing Trophy.