Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry navigate the waves of change that are making the field both more challenging and more exciting. Gregg has spent most of his career helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights and using that knowledge to drive profit and growth.
At Gen2 Advisors he is dedicating his expertise and experience to fostering robust growth and healthy bottom lines in the research industry itself. After more than 20 years of experience with companies like AT&T, Capital One, Marriott, and GE Financial, the excitement and enthusiasm for marketing research is still there. He holds an MBA from the University of Memphis. He spends his time in Richmond, VA with his son and two dogs (one is a blue-ribbon Frisbee dog).