Gaelle has over 20 years’ experience in consumer research and analysis, gained agency-side at Kantar and dunnhumby and client-side at GlaxoSmithKline and Coca-Cola. Gaelle started leveraging social media as a source of insight 11 years ago and has since delivered a multitude of projects for organisations such as Orange, Google, and Barclays only but to name a few, while heading up Social Media Intelligence at Kantar and lately at NHS Digital within the communications team.
Gaelle has previously guest-blogged and contributed to NewMR webinars. Gaelle also regularly blogs and speaks at industry events around social media intelligence best practice.