David Rabjohns is the CEO of MotiveQuest, a social intelligence company.
MotiveQuest uses “Online Anthropology” software to help companies create new products, improve their marketing and measure their success. Key clients include: Citibank, Nike, Microsoft, Kraft, Novartis and Audi.
Prior to starting MotiveQuest in 2003, David was the youngest ever account planning EVP at Leo Burnett. David has also worked in marketing and strategy positions at IBM (UK), PepsiCo (Aus), Saatchi & Saatchi (UK) and McConnaughy (US).</p.
David enjoys sailing, racing cars and travel (he once rode a motorcycle from Sydney to London). He spends his spare time wrangling his two boys, James & Hugh.