Before joining Ipsos, Benoit was the director of the Consulting France division at IBM SPSS and then held the scientific direction of GfK for 14 years.
As the head of the data science capabilities within Ipsos Social Intelligence Analytics, Benoit is currently working on developments involving advanced analytical methods: Natural Language Processing, Clustering, Mapping, Structural Equation Modeling, Bayesian Networks, Market Mix Modeling, Forecast and bottom up analysis for Ipsos clients around the globe.