Anna is Head of Qualitative at PRS IN VIVO, based in Geneva since 2013. With over 25 years of experience in qualitative research and international team leadership – including global and local roles at Synovate – Anna brings a deep understanding of cultural nuance and consumer behavior. She is passionate about uncovering insights that drive business impact and developing innovative research approaches to decode shopper decision-making, specifically in application to packaging research.
Anna Ganzha
