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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Some general rules about asking better questions in online surveys Blog Some general rules about asking better questions in online surveys In this post Ray Poynter sets out a set of rules that help ensure that a questionnaire collects… 29 May 2020 What is the future of market research events, if we can’t return to face-to-face? Blog What is the future of market research events, if we can’t return to face-to-face? Face-to-face events are on hold and organsiations around the world are rushing to find suitable virtual alternatives. What… 28 May 2020 Applying the Three-Box Solution to Today’s Pandemic Crisis Blog Applying the Three-Box Solution to Today’s Pandemic Crisis Three boxes is a relatively new way of thinking about how to run a company successfully whilst at… 25 May 2020 How are market researchers coping – a focus on Spain Blog How are market researchers coping – a focus on Spain NewMR have conducted a global study looking at how market researchers are coping with the Pandemic Crisis. This… 19 May 2020 Meeting of Virtual ESOMAR Council 13 May Blog Meeting of Virtual ESOMAR Council 13 May Here is Ray Poynter's report back on the latest meeting of the ESOMAR Council. It should have been… 15 May 2020 Most researchers are coping, but not all of us Blog Most researchers are coping, but not all of us Here are the results from Wave 2 of NewMR's global study into how insight and research professionals are… 13 May 2020 No! You can’t stop research until things get back to normal. You need to utilise Scenario Thinking Blog No! You can’t stop research until things get back to normal. You need to utilise Scenario Thinking Some brand managers want to stop research until the market get backs to normal. But this assumes we… 28 April 2020 How are researchers? What do they need? Blog How are researchers? What do they need? Access the NewMR report into the impact on market research and insight professions of the COVID-19 pandemic. 8 April 2020 What insights and research do we need? What should we stop, start, continue, and change? Blog What insights and research do we need? What should we stop, start, continue, and change? Ray Poynter shares his views about research in the In the current global crisis. What research should you… 26 March 2020 Hit the Pause Button Blog Hit the Pause Button The world as we new it two weeks ago is gone. We are in a new normal, and… 23 March 2020

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