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Asking Demographic Questions – ChatGPT Tip #1 Blog Asking Demographic Questions – ChatGPT Tip #1 One way to use ChatGPT is to check your questionnaire design by asking ChatGPT to generate a questionnaire.… 26 September 2023 Who writes the better short story, Ray or ChatGPT? Blog Who writes the better short story, Ray or ChatGPT? I wanted to check out ChatGPT4’s story writing. So, here is a quick experiment. First, I write a… 22 September 2023 What is an insight? And, why don’t most research projects find insights? Blog What is an insight? And, why don’t most research projects find insights? In the many training courses I run about extracting and narrating the story hidden in data, insights emerge… 21 August 2023 What are the key differences between qual and quant, and what does that mean for assessing them? Blog What are the key differences between qual and quant, and what does that mean for assessing them? We create standards, codes, checklists, and best practices to separate good research from poor research. However, unless we… 11 August 2023 Which type of qualitative analysis do you prefer? Why not use an LLM to allow you to use multiple approaches? Blog Which type of qualitative analysis do you prefer? Why not use an LLM to allow you to use multiple approaches? When I tackle a project for non-trivial cases, I tend to choose one of these, balancing the strength… 4 August 2023 Synthetic data is the future of a large part of market research and insights – but the road from here to there might be bumpy Blog Synthetic data is the future of a large part of market research and insights – but the road from here to there might be bumpy One of the topics generating the most heated debate in the AI/MR/insights arena at the moment is that… 20 July 2023 Most researchers are optimistic about insights Blog Most researchers are optimistic about insights In June, NewMR conducted a study with 270 insight professionals to establish a benchmark for the state of… 13 July 2023 The Think, Feel, Do! approach to communication, presentations & storytelling Blog The Think, Feel, Do! approach to communication, presentations & storytelling Think, Feel, Do! explains a process where the analysis identifies the message that needs to be conveyed, the… 29 June 2023 Five online training courses Blog Five online training courses For many years Ray Poynter has been offering training courses to a range of private and public organisations.… 21 June 2023 The Archive of Market and Social Research – a great key to learning Blog The Archive of Market and Social Research – a great key to learning My mind has been blown away by what I saw this evening at an AMRS event in London.… 13 June 2023

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