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AI Needs to be Compulsory Blog AI Needs to be Compulsory There is widespread agreement amongst seasoned consultants that if an organisation is going to realise the benefits of… 13 August 2025 Creating an Agent to Check or Create Questionnaires Blog Creating an Agent to Check or Create Questionnaires This is another post looking at the hot topic of Agents, building on the post from yesterday that… 22 July 2025 Exploring the Interaction of Language and ChatGPT Blog Exploring the Interaction of Language and ChatGPT Ray Poynter, 28 June 2025 With Noriko Kishida (Japan), Tomoko Yoshida (Japan), Dangjaithawin (Orm) Anantachai (Thailand), and Seyo… 28 June 2025 Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead Blog Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead You should not use standard t-test testing with synthetically boosted data. In this post I explain why and… 19 June 2025 Can I upload CrossTabs to ChatGPT? Blog Can I upload CrossTabs to ChatGPT? This post looks at how you can upload market research crosstabs to ChatGPT to help find the story… 21 March 2025 The Impact of China’s AI Revolution: What Market Researchers Need to Know Blog The Impact of China’s AI Revolution: What Market Researchers Need to Know Until this year the assumption was that the USA was leading in AI and China was way behind.… 20 March 2025 When should you use ChatGPT and when should you use the API version? Blog When should you use ChatGPT and when should you use the API version? Should you use the web-based ChatGPT or create routines that call the ChatGPT API? In this post I… 9 January 2025 Analysing Open-ended Comments (almost) for free Blog Analysing Open-ended Comments (almost) for free Do you have a set of open-ended comments that you’d like to analyse, for example from a survey?… 22 November 2024 Creating Virtual Ray, a Custom GPT Blog Creating Virtual Ray, a Custom GPT One of the neat features of ChatGPT is the ability to create Custom GPTs. A Custom GPT allows… 5 November 2024 Draft Synthetic Data Manifesto Blog Draft Synthetic Data Manifesto In this note I set out what I believe to be Synthetic Data, why we need to define… 30 September 2024

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