Category: Uncategorized
Blog
AI Needs to be Compulsory
There is widespread agreement amongst seasoned consultants that if an organisation is going to realise the benefits of…
13 August 2025
Blog
Creating an Agent to Check or Create Questionnaires
This is another post looking at the hot topic of Agents, building on the post from yesterday that…
22 July 2025
Blog
Exploring the Interaction of Language and ChatGPT
Ray Poynter, 28 June 2025 With Noriko Kishida (Japan), Tomoko Yoshida (Japan), Dangjaithawin (Orm) Anantachai (Thailand), and Seyo…
28 June 2025
Blog
Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead
You should not use standard t-test testing with synthetically boosted data. In this post I explain why and…
19 June 2025
Blog
Can I upload CrossTabs to ChatGPT?
This post looks at how you can upload market research crosstabs to ChatGPT to help find the story…
21 March 2025
Blog
The Impact of China’s AI Revolution: What Market Researchers Need to Know
Until this year the assumption was that the USA was leading in AI and China was way behind.…
20 March 2025
Blog
When should you use ChatGPT and when should you use the API version?
Should you use the web-based ChatGPT or create routines that call the ChatGPT API? In this post I…
9 January 2025
Blog
Analysing Open-ended Comments (almost) for free
Do you have a set of open-ended comments that you’d like to analyse, for example from a survey?…
22 November 2024
Blog
Creating Virtual Ray, a Custom GPT
One of the neat features of ChatGPT is the ability to create Custom GPTs. A Custom GPT allows…
5 November 2024
Blog
Draft Synthetic Data Manifesto
In this note I set out what I believe to be Synthetic Data, why we need to define…
30 September 2024