Category: The Future
Blog
What are the key MR Buzzwords for 2015?
In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be.…
14 March 2015
Blog
What advice would you give to somebody entering the market research profession?
One of the questions I get asked quite often is about the advice I would give to people…
26 November 2014
Blog
What is market research?
Market research (or marketing research if you prefer) is what you do when you want to understand customers…
17 November 2014
Blog
Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance
Since the arrival of online market research in the mid-1990s the speed of change in market research has…
20 October 2014
Blog
#GenY writes about #GenY
Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin,…
17 October 2014
Blog
Why mobile campaigns and advertising are underachieving and how to change it
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has…
6 October 2014
Blog
Presidential Reflections – Dan Foreman
It’s that exciting time of the year again – ESOMAR Congress is on its way and the team…
5 September 2014
Blog
ESOMAR report confirms that surveys are in decline
Last week I posted an article looking at the decline in survey research, which included some data from…
3 September 2014
Blog
Most market researchers should not worry about getting into the boardroom
One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not…
2 September 2014
Blog
No more surveys in 16 years?
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when…
26 August 2014