Category: Text analytics

AI is the future, but what is happening in market research right now? Blog AI is the future, but what is happening in market research right now? This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is… 8 December 2018 Nabokov’s Favourite Word is Mauve – a book market researchers should read Blog Nabokov’s Favourite Word is Mauve – a book market researchers should read To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 28… 28 March 2018 Social Media in 2017, Not much change, but lots of progress Blog Social Media in 2017, Not much change, but lots of progress Last week I attended the MRS Social Media Summit in London, and was struck by something that at… 18 February 2017 My Predictions for 2016 Blog My Predictions for 2016 Despite Nobel prize-winning physicist Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are… 18 December 2015 Social Media, Curation and a Personal Brand – 3 hot topics for 2016 Blog Social Media, Curation and a Personal Brand – 3 hot topics for 2016 In November our thoughts stray to 2016 as we try to guess the key topics we should be… 8 November 2015 Eleven Things Research Pros Should Know about Sentiment Analysis Blog Eleven Things Research Pros Should Know about Sentiment Analysis Guest post by Seth Grimes. Seth Grimes is an analytics strategy consultant with Washington DC based Alta Plana… 4 July 2015 What’s hot in market research? Blog What’s hot in market research? One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted… 14 August 2014 Why social media mining and monitoring have met with limited success in Market Research? Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics? From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to… 26 July 2013

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