Category: Storytelling
Blog
Hints for Presenting at International Conference
Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event –…
15 December 2017
Blog
Using découpé to find the story in the data
Découpé, or to give it its anglicised name ‘cut up technique’ is a creativity device that dates back…
4 October 2017
Blog
Storytelling Starts with Finding the Narrative During the Analysis
Storytelling is very much in vogue. There is general agreement that research findings that employ storytelling are more…
17 August 2017
Blog
Why Use Bullets in a Presentation? The difference between good bullets and bad bullets.
Every so often there is an upsurge in criticism about the use of bullets in presentations, often linked…
8 June 2017
Blog
Asia Pacific Predictions for 2017
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on…
18 January 2017
Blog
What can the Asia Pacific Region teach the MR world?
I think some of the best thinking about new market research comes from the Asia Pacific region and…
15 January 2017
Blog
Five Market Research Trends for 2017
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here…
13 December 2016
Blog
What is a Framework and how do they help find the story in the data?
Before Information Technology a framework was the skeleton of a building or object, something around which the finished…
21 December 2015
Blog
My Predictions for 2016
Despite Nobel prize-winning physicist Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are…
18 December 2015
Blog
Why researchers need a good hinterland
The term hinterland was used by the British Politician Dennis Healy to describe somebody who had a life,…
17 November 2015