Category: Japan
Blog
Market Research Skills and Training Study 2018 Report
Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research…
8 August 2018
Blog
What is semiotics and how is it used?
Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how…
17 July 2018
Blog
What can market researchers learn from Hokusai and the Great Wave?
To read the Japanese version of this post (from Mr Ryota Sano) click here. Many of us from…
30 November 2017
Blog
Ray Poynter’s presentation at JMRA Annual Conference 2017
This week, Ray Poynter was the opening keynote speaker at the JMRA (Japanese Market Research Association) Annual Conference…
29 November 2017
Blog
Should Ambitious Market Research Companies Adopt the American Way?
Market Research is becoming more and more USA dominated. The ESOMAR revenue figures for market research show that…
1 May 2017
Blog
Do you work internationally? Read ‘The Culture Map’ by Erin Meyer
I have just read The Culture Map by Erin Meyer and it has excited me more than anything…
23 April 2017
Blog
Asia Pacific Predictions for 2017
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on…
18 January 2017
Blog
What can the Asia Pacific Region teach the MR world?
I think some of the best thinking about new market research comes from the Asia Pacific region and…
15 January 2017
Blog
Improving Insight Skills, Status, and Impact
I have just finished an extended visit to Japan where I was lucky enough to be involved in…
2 August 2015