Category: Insight

What can market researchers learn from Hokusai and the Great Wave? Blog What can market researchers learn from Hokusai and the Great Wave? To read the Japanese version of this post (from Mr Ryota Sano) click here. Many of us from… 30 November 2017 How does your knowledge and MR learning compare with others? Blog How does your knowledge and MR learning compare with others? Update, the survey is now closed and the analysis has begun. When we have finished the analysis, reporting… 6 November 2017 When will surveys disappear? (2017 update) Blog When will surveys disappear? (2017 update) Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference… 15 September 2017 Storytelling Starts with Finding the Narrative During the Analysis Blog Storytelling Starts with Finding the Narrative During the Analysis Storytelling is very much in vogue. There is general agreement that research findings that employ storytelling are more… 17 August 2017 What is the scientific method, and how does it relate to insights and market research? Blog What is the scientific method, and how does it relate to insights and market research? Posted by Ray Poynter, 22 April 2017 I often hear people grumble that researchers, marketers and insights professionals… 22 April 2017 Discovery: a new tool for accessing longitudinal cohort studies Blog Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017 What can the Asia Pacific Region teach the MR world? Blog What can the Asia Pacific Region teach the MR world? I think some of the best thinking about new market research comes from the Asia Pacific region and… 15 January 2017 In Market Research, what do we mean by ‘Disruption’? Blog In Market Research, what do we mean by ‘Disruption’? Most weeks there is something in the MR media about a new force for disruption, which is often… 30 April 2016 Learn from Wayne Gretzky – Foresight in business is all about skating to where the puck is going to be Blog Learn from Wayne Gretzky – Foresight in business is all about skating to where the puck is going to be Business strategists can and should learn a key lesson from the world’s best ever ice hockey player, Wayne… 15 February 2016 Why researchers need a good hinterland Blog Why researchers need a good hinterland The term hinterland was used by the British Politician Dennis Healy to describe somebody who had a life,… 17 November 2015

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