Category: Insight Communities
Blog
The Insight Revolution: Question Everything – by Andrew Grenville – Book Review
Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is…
25 November 2018
Blog
Do you know how to assess innovations in market research and insights?
Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,…
1 November 2018
Blog
What is Agile Market Research?
Posted by Ray Poynter, 11 May 2017 One of the hottest terms in market research at the moment…
11 May 2017
Blog
Why Are Communities Taking Over The Insights World?
OK, let’s start with a clarification, when I say taking over the world, I mean they seem to…
3 December 2016
Blog
New Face: Voxter
As a service to startups, NewMR has offered to post a single announcement from new startups to help…
16 February 2016
Blog
Why the GRIT Survey is useful, and why you should take part
The link to the latest GRIT survey is available (click here to take it) and I encourage you…
21 September 2015
Blog
The world is changing, so market research must change too
Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the…
21 June 2015
Blog
What’s special about Dub?
The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from…
17 June 2015
Blog
Market Research in the Time of VUCA
VUCA is a term that we are going here a lot over the next few years, it is…
19 March 2015
Blog
What is market research?
Market research (or marketing research if you prefer) is what you do when you want to understand customers…
17 November 2014