Category: GreenBook
Blog
A 2018 benchmark for training in the market research and insights industry
The NewMR survey closed on 31 May and the data is currently being processed. The future of the market research and…
26 April 2018
Blog
How did my predictions for 2016 fare?
I have just published Five Market Research Trends for 2017, covering issues that I think will be important…
5 January 2017
Blog
3 Key Problems that Hold Innovative MR Companies Back
There are three key challenges for any company trying to operate at the cutting edge of market research…
5 September 2016
Blog
The key areas of innovation in Market Research in 2017?
In February next year, I am, once again, curating and co-chairing IIeX Europe. We are currently putting the…
23 August 2016
Blog
In Market Research, what do we mean by ‘Disruption’?
Most weeks there is something in the MR media about a new force for disruption, which is often…
30 April 2016
Blog
Many thanks to the #NewMR 2016 Sponsors
A new year has started and some great MR brands have already stepped forward as #NewMR sponsors, helping…
1 January 2016
Blog
Six Tips for Creating Integrated Insight – from the No Nonsense Tour
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find…
7 October 2015
Blog
6 Tips for Mobile Market Research – from the No Nonsense Tour
Here are six tips for using mobile market research. All six are drawn from the workshops I will…
6 October 2015
Blog
Social Media Research shows Market Research is too inward looking
Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of…
5 October 2015
Blog
6 Tips for Using Social Media Research from Ray Poynter and Annie Pettit
Here are six tips for using Social Media Research drawn from the workshops we are running in October…
2 October 2015