Category: Experts
Blog
What is Conjoint Analysis?
Conjoint Analysis is used when a brand wants to know how important different elements of a decision are.…
15 June 2016
Blog
In Market Research, what do we mean by ‘Disruption’?
Most weeks there is something in the MR media about a new force for disruption, which is often…
30 April 2016
Blog
Are you a new entrant in the NewMR World?
From time-to-time people reach out to us to tell us about a new company in the market research…
11 January 2016
Blog
Futures Festival by BAQMaR on November 24 in Ghent, Belgium
Guest post by Tom de Ruyck of InSites Consulting and Belgian research association BAQMaR. Discover the different Futures of…
15 October 2015
Blog
6 Tips for Using Social Media Research from Ray Poynter and Annie Pettit
Here are six tips for using Social Media Research drawn from the workshops we are running in October…
2 October 2015
Blog
Use October 2015 to become a Smarter Researcher
Last week at Vision Critical’s London Summit I presented the case that market researchers and insight professionals need…
30 September 2015
Blog
Improving Insight Skills, Status, and Impact
I have just finished an extended visit to Japan where I was lucky enough to be involved in…
2 August 2015
Blog
The population will reach 10 billion, Hans Rosling can prove it with cardboard boxes
Like many people I am a fan of Hans Rosling’s Ted talks. He seems to bring data alive…
19 May 2015
Blog
The use of tense in writing up market research results
This blog post has been written as part of a project I am working on to produce a…
4 January 2015
Blog
How do we define qualitative research in a new MR world?
This post looks at the definition of qualitative research and has been produced as part of a project…
9 November 2014