Category: Blogging
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What’s your take on social media?
We at NewMR are keen to hear the different ways that market researchers approach social media. We are…
3 June 2014
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My take on social media – Sue Bell
Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the…
1 June 2014
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My take on social media – Peter Harris
Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to…
30 May 2014
Blog
How many people will be using smartphones to access the web in 2017?
Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of…
22 January 2014
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The Mobile Players in 2014 & Mobile MR – Navin Williams
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading…
14 January 2014
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Does using the #MRX tag limit the conversation?
Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and…
18 December 2013
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Why setting FaceBook likes as a KPI can be a bad idea
We are all familiar with the phrase that correlation is not the same as causality, but we also…
11 December 2013
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Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie
Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or…
6 December 2013
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The Opportunities and Threats Facing Market Research – Sally Joubert
Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we…
5 December 2013
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Getting the recipe (and decoration) right – Karen Schofield
Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out…
2 December 2013
Blog
How many people will be using smartphones to access the web in 2017?
Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of…
22 January 2014
post image Blog
The Mobile Players in 2014 & Mobile MR – Navin Williams
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading…
14 January 2014
post image Blog
Does using the #MRX tag limit the conversation?
Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and…
18 December 2013
post image Blog
Why setting FaceBook likes as a KPI can be a bad idea
We are all familiar with the phrase that correlation is not the same as causality, but we also…
11 December 2013
post image Blog
Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie
Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or…
6 December 2013
post image Blog
The Opportunities and Threats Facing Market Research – Sally Joubert
Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we…
5 December 2013
post image Blog
Getting the recipe (and decoration) right – Karen Schofield
Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out…
2 December 2013