Category: Behavioural Economics

Blog No more surveys in 16 years? Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when… 26 August 2014 post image Blog NewMR – The Big Picture Sometimes when I run a workshop or training session people want detail, they want practical information about how… 16 July 2014 post image Blog The McGurk effect and why it matters to market researchers We like to think of ourselves as rational creatures and we like to think we can trust our… 22 June 2014 post image Blog Asking the wrong questions gives you the wrong answers! A very large part of market research is based on asking people questions, for example in surveys, focus… 21 June 2014 post image Blog When and why does the wrong sample give you the right answer? Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample… 17 June 2014 Blog Short-term effects do not predict long-term advertising success “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is… 21 April 2014 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog Only a ‘few’ new products can succeed each year There seems to be broad agreement that in the large developed markets, for example the US, about 80%… 11 November 2013 post image Blog Where does the inspiration for new market research come from? As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking… 3 November 2013 Blog What is the best market research approach? What is the best market research approach? - Post by Ray Poynter October 2013. 6 October 2013