Category: AI
Blog
Creating a Questionnaire Library with ChatGPT
One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and…
24 January 2025
Blog
Asking ChatGPT for advice about research methods – a Kano example #AI Tip
Two or three times a year I receive a message from an agency saying their client wants to…
20 January 2025
Blog
#AI Tip – Ask AI for multiple suggestions, to leverage the human element
Here is another tip from my courses on how to use Copilot and ChatGPT for market research and…
18 January 2025
Blog
When should you use ChatGPT and when should you use the API version?
Should you use the web-based ChatGPT or create routines that call the ChatGPT API? In this post I…
9 January 2025
Blog
Analysing Open-ended Comments (almost) for free
Do you have a set of open-ended comments that you’d like to analyse, for example from a survey?…
22 November 2024
Blog
Creating Virtual Ray, a Custom GPT
One of the neat features of ChatGPT is the ability to create Custom GPTs. A Custom GPT allows…
5 November 2024
Blog
ChatGPT or Microsoft Copilot – which is right for you?
Here is my take on the differences between Microsoft's Copilot and OpenAI's ChatGPT and some thoughts on which…
8 October 2024
Blog
Draft Synthetic Data Manifesto
In this note I set out what I believe to be Synthetic Data, why we need to define…
30 September 2024
Blog
AI and Synthetic Data Dominate ESOMAR Congress in Athens
Last week saw over 1000 insight and market researchers from 78 countries gather in Athens for ESOMAR’s Annual…
17 September 2024
Blog
Most good research depends on synthetic analysis!
One of the things that has caught my eye about the recent discussion about synthetic data have been…
30 August 2024