Month: June 2025
Blog
How AI Has Transformed My Story-Finding Method
After more than 40 years in the research and insights world, I thought I had fine-tuned my approach…
29 June 2025
Blog
Exploring the Interaction of Language and ChatGPT
Ray Poynter, 28 June 2025 With Noriko Kishida (Japan), Tomoko Yoshida (Japan), Dangjaithawin (Orm) Anantachai (Thailand), and Seyo…
28 June 2025
Blog
Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead
You should not use standard t-test testing with synthetically boosted data. In this post I explain why and…
19 June 2025
Blog
How should you plan for AI and its impact on you? A Ray Poynter presentation shared via Notebook LM
Are you using Notebook LM yet? If not, I think you should be using it; it is frankly…
6 June 2025
Blog
A Digital Twin of Nick Carraway, from The Great Gatsby
Earlier this week, I discussed the use of Digital Twins in research; you can read that post here.…
5 June 2025
Blog
Digital Twins for Research and Insights
Over the last year, there has been a growing interest in Digital Twins, which are virtual participants based…
3 June 2025
Blog
How can we use ChatGPT to help us qualitatively analyse images?
Currently, I am spending four weeks in Japan, a mix of work, including workshops and presentations, and leisure…
1 June 2025