Month: January 2020

Why do researchers use rating scales and why do they sometimes work? Blog Why do researchers use rating scales and why do they sometimes work? When people buy goods or services they do not typically rate them, so why does market research use… 30 January 2020 Tips for searching for research and insight topics via Google Blog Tips for searching for research and insight topics via Google One of the key ways we find information today is by 'googling it'. In this post Ray Poynter… 21 January 2020 The Five Whys – A Tool For Every Researcher’s Toolbox Blog The Five Whys – A Tool For Every Researcher’s Toolbox The five whys is a well-established technique to help you find the real, underlying, root cause of a… 13 January 2020 Six things market researchers and insight professionals need to be doing in 2020 Blog Six things market researchers and insight professionals need to be doing in 2020 Ray Poynter shares 6 things he thinks researchers and insight professionals should be doing in 2020. 8 January 2020

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