Month: July 2019

Why do you need to know the Business Question, as well as the Research Question? Blog Why do you need to know the Business Question, as well as the Research Question? To conduct research you need to know both the Research Question and the Business Question. Without the Business… 28 July 2019 The fine line between stable and static: Accelerating innovation in market research requires embracing more risk Blog The fine line between stable and static: Accelerating innovation in market research requires embracing more risk In this post Eileen Campbell reflects on the recent GRIT study and makes the case for accelerating innovation. 23 July 2019 Discovering an Unknown Known – and ordering the vegetable tempura Blog Discovering an Unknown Known – and ordering the vegetable tempura Unknown Knowns are things we know, but we don't realise we know them, so we are not making… 22 July 2019 ESOMAR Council Report Back 16 July, 2019 Blog ESOMAR Council Report Back 16 July, 2019 Ray Poynter's report back from the latest ESOMAR Council meeting - a teleconference held on 16 July 2019. 18 July 2019 Six Things I Learned From the Latest GRIT Report Blog Six Things I Learned From the Latest GRIT Report Ray Poynter shares the six things he learned from the latest GRIT report. 16 July 2019 Market Research Skills and Training Study 2018 – Japan Edition Blog Market Research Skills and Training Study 2018 – Japan Edition Here is a report on Skills and Training in Market Research that focuses on Japan. The post includes… 11 July 2019 The parable of the hungry client – lessons for market research and insight Blog The parable of the hungry client – lessons for market research and insight Curation is the key to today's reporting. Even though the amount of data grows, the reporting of the… 9 July 2019 Using Alternative Explanations to Find the Story in the Data – Simpson’s Paradox Blog Using Alternative Explanations to Find the Story in the Data – Simpson’s Paradox Simpson's Paradox is when the total picture is distorted and only the picture organised by groups tells the… 3 July 2019

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